PropertyManagementBiz

ButterflyMX vs Latch: Video Intercom for PMs

By PropertyManagementBiz Team
comparisonproperty managementbutterflymxlatch

Picking the wrong access control system costs more than the hardware. A bad install means re-wiring, resident complaints, and service calls that eat into NOI. According to NMHC, properties with modern access amenities see vacancy rates 8-12% lower than comparable buildings without them, so this decision has real revenue implications.

Both ButterflyMX and Latch have built strong reputations in multifamily access control, but they approach the problem differently. This guide gives you a direct comparison so you can match the right system to your building type, budget, and operational needs.

Quick Overview

Category ButterflyMX Latch
Best For Mid-rise to high-rise multifamily Mixed-use and tech-forward builds
Starting Price ~$3,000 per entrance (hardware) Custom quote (hardware + software)
Setup Time 1-3 days per entrance 1-2 days per entrance
Mobile App Yes (resident and staff) Yes (resident and staff)
Support Type Phone, email, online portal Email, online portal
Free Trial Demo available Demo available

The cost of the wrong access control choice

A video intercom system touches every person who enters your building every day. If the software goes down, residents get locked out. If the interface is confusing, your maintenance staff wastes time troubleshooting instead of turning units. That friction compounds fast across a 200-unit building.

Hardware replacement mid-lease is also expensive. Most video intercom systems require proprietary panels that cannot be swapped without a contractor visit. Choosing a platform that goes out of business or pivots away from residential is not a theoretical risk. Latch went through significant ownership changes after its SPAC merger. ButterflyMX has remained focused on multifamily but is not immune to market pressures. Vet financial stability alongside features.

The total cost of ownership extends well beyond hardware. Monthly SaaS fees, per-door license fees, API access charges, and professional services for future configuration changes all add up. Get a full multi-year cost model from each vendor before comparing quotes.

Feature comparison

Feature ButterflyMX Latch
Video calling to resident phone Yes Yes
Virtual keys for guests Yes Yes
Package room access Yes Yes
Elevator control integration Yes (select models) Yes
Voice activation (Alexa/Google) No Yes
Delivery PIN codes Yes Yes
Multi-entrance directory Yes Limited
Visitor log / audit trail Yes Yes

Pricing and total cost of ownership

Cost Component ButterflyMX Latch
Hardware (per entrance) ~$3,000-$5,000 Custom (typically $2,500-$4,500)
Monthly SaaS fee Yes (per building) Yes (per unit or per door)
API / integration fee Varies Varies
Installation Third-party installer Certified Latch installer
Warranty 1-year hardware 1-year hardware

Pricing changes frequently. Request current quotes and ask each vendor to include all fees for a 3-year horizon.

ButterflyMX strengths

  • Proven multifamily track record. ButterflyMX is installed in thousands of apartment communities and has extensive documentation for common building configurations.
  • Multi-entrance management. You can manage multiple building entrances, package rooms, and garages from a single admin dashboard.
  • Wide installer network. ButterflyMX works with a large network of certified installers, giving you more options on labor cost.
  • Resident app reliability. The ButterflyMX app has consistently strong app store ratings and fewer reported outage incidents than competitors.
  • No rewiring in most cases. The panel connects via Wi-Fi, which simplifies installation in older buildings.

Latch strengths

  • Smart home ecosystem. Latch integrates with voice assistants and broader smart home platforms, which appeals to residents who want a connected unit experience.
  • Sleek hardware design. Latch hardware is visually distinctive and fits well in luxury and design-forward properties where aesthetics matter to residents.
  • Per-unit access control. Beyond entry points, Latch supports in-unit door locks, which gives you a more unified access platform if you want to extend beyond common areas.
  • Guest access management. Latch's guest access flow is straightforward for residents to use, reducing support calls to your office.
  • Mixed-use fit. Properties with retail, office, and residential components find Latch's flexible access tiers useful for separating zone access.

Which fits your portfolio?

If you manage conventional multifamily above 50 units and need reliable entry control with minimal resident learning curve, ButterflyMX is the safer default. Its installer network, multifamily-specific workflows, and admin dashboard make day-to-day management straightforward. It is also the stronger choice for older buildings where you cannot guarantee robust in-unit Wi-Fi for door hardware.

If you are building or repositioning a luxury property and want access control to be part of a broader smart building experience, Latch is worth serious consideration. The in-unit lock integration and voice assistant compatibility create a more complete tech stack for residents who expect those features.

For portfolios with a mix of older stabilized assets and newer lease-up properties, you may end up with both systems. That is not ideal but it is common. Focus on whichever system covers your highest-priority buildings and negotiate for the best support terms on each.

How a virtual assistant boosts your software ROI

Setting up access control software is only part of the job. Ongoing tasks like adding new residents, removing departed tenants, managing guest access lists, and generating entry logs consume real staff hours every week. A trained property management virtual assistant can handle all of these administrative tasks in either platform.

💡 Did you know? Property managers who delegate access control admin to a VA typically save 4-6 hours per week per building, time that goes back to leasing, owner relations, and maintenance coordination.

Common setup mistakes to avoid

  • Skipping a site survey before ordering hardware. Panel placement, power availability, and network signal strength all affect installation success. Walk the site before finalizing your order.
  • Not testing the resident app before move-in day. App setup issues on move-in day create immediate friction with new residents. Test the full flow with a staff phone first.
  • Forgetting package room configuration. If your building has a package room, configure it as a separate access point before residents start using it, not after the first complaint.
  • Ignoring the audit log setup. Both platforms generate entry logs, but you need to configure how long records are retained and who has access. Set this up during onboarding, not during an incident.
  • Not negotiating support terms. Standard support tiers often only include email or portal tickets. If you need phone support, get it written into the contract before signing.

Frequently asked questions

How long does a ButterflyMX installation take?

Most single-entrance installations take one to two days with a certified installer. Multi-entrance buildings or properties with garage and package room configurations typically take two to three days. ButterflyMX provides installation guides and certified installer referrals.

Does Latch require a monthly subscription?

Yes. Latch operates on a hardware plus software model. You purchase the hardware upfront and pay an ongoing software fee for access management features. Exact pricing depends on unit count and configuration.

Can residents use a physical key fob instead of the app?

ButterflyMX supports fob-based access as a backup credential. Latch access options vary by hardware model. Confirm physical credential options before purchase if you manage residents who are not comfortable with smartphone-only access.

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ButterflyMX vs Latch: Video Intercom for PMs